For Sale: Grizzly 20 Bud Light Seltzer Detroit Lions heavy duty Cooler (20"x14"x14") $145 or best offer. Officially Licensed by the NFL and Made in the U.S.A. MSRP was 219.99 ( Comparable to a YETI cooler) ( Please see last pic). Cooler comes with Detroit Lions and Bud Light Seltzer logos on the lid, 17 inch fish ruler molded on to the lid to measure that big catch. Heavy duty carrying handle and rubber strap closure, sliding feet attachment, removeable tray and drain hole on rh side.