Jello-O was invented in 1897 by Pearle Wait, who aded fruit flavoring and sugar to powdered gelatin. The Jell-O Company started in 1899. In the very early 1900s, the company grew fast through great advertising.
Jell-O hired several cooks to come up with different recipes using its product. Using colorful lithographed recipe cards and recipe booklets.
The recipe booklet, “It’s So Simple”, is 12 pages long and is dated 1922. It measures 6 1/4 x 4 1/4 inches and has a small punched hole for display hanging in general stores (Take One Free).
The recipe booklet is divided into four lessons. The first lesson is “Making Plain Jell-O” followed by two pages of recipes. My favorite is the Jell-O Horseradish Relish.
The second lesson is making layered Jell-O with five recipes.
In the middle of the booklet is a two-page colored and lithographed illustration of a family having their Jell-O.. On both sides of the Jell-O mold at the bottom reads “One Reason the Old Folks Like Jell-O is Because Youngsters Find It Easy to Take.”
Lesson Three is on making “Delicious Whips” with four recipes followed by two pages of different Jell-O sales.
The fourth lesson is on making fruited Jell-O, something most of us have had.
I’m not sure who did the colorful artwork throughout the booklet, but the back page was signed by Norman Rockwell.
The two-sided recipe card is older. It also has a perfectly small round hole in the upper left hand corner for hanging as an advertising display. It measures 6 x 4 inches .
Jell-O started making ice cream powder in 1905. The front of the card is very colorful while the back has recipes for orange and lemon sherbet.
As you can see, the two Jell-O pieces are in great shape and have been stored carefully over the last 100+ years.