1923 Lincoln Motor Cars Brochure (Detroit) Max O’Leary dealership - $30 (west of Ann Arbor)
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make / manufacturer:Lincoln
size / dimensions:6 inches long
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This small brochure (approximately 6 inches long) has remained in pretty good shape for 101 years.
The cover shows four passengers joyriding in a 1923 Lincoln, cruising the countryside.
On the inside pages, the same car appears at the top and bottom, only the bottom version is much larger. The top of the brochure’s inside shows a Lincoln on its way to what looks like a lodge.
On the back of the brochure, as you can see from the photos, there’s a light brownish stain in the upper right hand corner, but it doesn’t affect the text. In order to flatten out some of the wrinkles, I've enclosed the brochure in a hard polypropylene case.
At the bottom of the back page is the owner’s name of the Lincoln-Fordson dealership, Max O’Leary. It was located on the corner of Woodward and Lathrup. Note the old-fashioned phone number, “Northway 3316.”