This large wooden soap crate dates from around 1910-1920, when the Globe Soap Co. of Cincinnati, Ohio, began using the grandma graphic on boxes of its powdered cleaner. The company began in the late 1800’s and was eventually sold to Procter and Gamble, who purchased the formulas.
The box is highly detailed and has retained most of its original paint.
On both of the main sides is the caricature of grandma washing dishes. Next to her is the motto: “When Grandma comes, the dirt must fly.” The motto is clearer on one side, while grandma’s picture is clearer on the other.
Both of the sides are multi-colored. The word “Grandmas” is red, layered over a black background. Under the word “Grandmas” is “Borax Powdered” printed in faint red. On the left side, also in faint red, is printed “24 Packages,” “The Globe Soap Company,” and “Cincinnati, Ohio.”
This crate is larger than most—25 3/4 inches long, 18 inches wide, and 10 inches deep. As you can see from the photos, there are some clean, age-appropriate cracks and a knothole on the bottom right corner of one of the sides. The bottom is in great shape, as is the overall condition of the wood.
I’ve seen a few individual soap boxes ranging from 100-165 dollars each, but I’ve never seen a graphic advertising crate that held these boxes. It’s definitely a rarity.